Quality respondents are the difference between your client cheering you or jeering you when you walk into the backroom, and the only way to get true, actionable insights. No one understands this more than we do at QI. That’s why no matter how specific you make your recruit, we’ll deliver respondents that are articulate, fresh and on spec. To accomplish this, we follow a strict quality assurance process. Click here for a closer look.


With quality as our baseline, we’re proud to say that we have one of the largest respondent bases in the country. It’s bigger than some U.S. states. And it’s also one of the most diverse, so we can not only deliver even the most specific requests, but also those emerging multicultural consumers that are so important to today’s business needs. To find out more about our respondent base, click here.